How brands become icons the principles of cultural branding

By: Material type: TextTextPublication details: Boston Harvard Business School Press 2004Description: xiii, : 265p. Subject(s): DDC classification:
  • 658.827 HOL 
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Barcode
Book Book International Management Institute New Delhi 658.827 HOL  (Browse shelf(Opens below)) Available 14687

There are no comments on this title.

to post a comment.

Williamson Magor Library | International Management Institute New Delhi