How brands become icons (Record no. 12657)

MARC details
000 -LEADER
fixed length control field 00749aam a2200193 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213707.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b2004 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 HOL 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Holt, Douglas B
245 ## - TITLE STATEMENT
Title How brands become icons
Remainder of title the principles of cultural branding
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston
Name of publisher, distributor, etc. Harvard Business School Press
Date of publication, distribution, etc. 2004
300 ## - PHYSICAL DESCRIPTION
Extent xiii, : 265p. 
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Popular culture
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Business names
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Brand name products
920 ## -
-- 12645
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a How brands become icons : the principles of cultural branding 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) Boston: Harvard Business School Press, 2004. 
969 ## -
-- Books 
909 ## -
-- 14687 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category14687ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 10/02/2006   658.827 HOL  14687 Book

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