Building the brand-driven business operationalize your brand to drive profitable growth Scott M. Davis, Michael Dunn

By: Contributor(s): Material type: TextTextPublication details: San Francisco Jossy-Bass 2002Description: xv,299p Subject(s): DDC classification:
  • 658.827 DAV 
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Item type Current library Call number Status Barcode
Book Book International Management Institute New Delhi 658.827 DAV  (Browse shelf(Opens below)) Available 12117

Includes index 

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Williamson Magor Library | International Management Institute New Delhi