Building the brand-driven business (Record no. 10297)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00945aam a2200229 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241204213628.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241204b2002 xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IMI, New Delhi |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 DAV |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Davis, Scott M |
| 245 ## - TITLE STATEMENT | |
| Title | Building the brand-driven business |
| Remainder of title | operationalize your brand to drive profitable growth |
| Statement of responsibility, etc. | Scott M. Davis, Michael Dunn |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | San Francisco |
| Name of publisher, distributor, etc. | Jossy-Bass |
| Date of publication, distribution, etc. | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv,299p |
| 400 ## - SERIES STATEMENT/ADDED ENTRY--PERSONAL NAME [OBSOLETE, CAN/MARC], [LOCAL, USA] | |
| Volume number/sequential designation | Jossey-Bass business management series |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Product management |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Brand name products |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dunn, Michael |
| 920 ## - | |
| -- | 10287 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | Building the brand-driven business : operationalize your brand to drive profitable growth / Scott M. Davis, Michael Dunn |
| 960 ## - PHYSICAL LOCATION (RLIN) | |
| Physical location, PLOC (RLIN) | San Francisco: Jossy-Bass, 2002. |
| 969 ## - | |
| -- | Books |
| 909 ## - | |
| -- | 12117 (Shelf) Accn No.Item StatusAdd IdLocationItem Category12117ShelfC RESTRICTED_DOC N' |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| International Management Institute New Delhi | International Management Institute New Delhi | 22/07/2003 | 658.827 DAV | 12117 | Book |