Principles of Marketing

By:

Kotler, Philip...[et al.]

Contributor(s):

Material type: Text

TextPublication details: India: Pearson, c2023.Edition: 19th edDescription: xxiv, 736pISBN:

9789357055215

Subject(s):

DDC classification:

658.8 KOT

Summary: Philip Kotler, Northwestern University, Gary Armstrong University of North Carolina, Sridhar Balasubramanian University of North Carolina, Prafulla Y. Agnihotri Indian Institute of Management Sirmaur Defining Marketing and the Marketing Process 1. Marketing: Creating Customer Value and Engagement 2. Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships

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Holdings
Item type	Current library	Call number	Status	Barcode
Reference	IMI Delhi	658.8 KOT (Browse shelf(Opens below))	Available	22165
Reference	IMI Delhi	658.8 KOT (Browse shelf(Opens below))	Available	22166

Included bibliography and Indexes

Philip Kotler, Northwestern University, Gary Armstrong University of North Carolina, Sridhar Balasubramanian University of North Carolina, Prafulla Y. Agnihotri Indian Institute of Management Sirmaur
Defining Marketing and the Marketing Process
1. Marketing: Creating Customer Value and Engagement 2. Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships

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