Principles of Marketing
Kotler, Philip...[et al.].
Principles of Marketing - 19th ed. - India: Pearson, c2023. - xxiv, 736p.
Included bibliography and Indexes
Philip Kotler, Northwestern University, Gary Armstrong University of North Carolina, Sridhar Balasubramanian University of North Carolina, Prafulla Y. Agnihotri Indian Institute of Management Sirmaur
Defining Marketing and the Marketing Process
1. Marketing: Creating Customer Value and Engagement 2. Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships
9789357055215
Marketing
Company and Marketing Strategy
658.8 KOT
Principles of Marketing - 19th ed. - India: Pearson, c2023. - xxiv, 736p.
Included bibliography and Indexes
Philip Kotler, Northwestern University, Gary Armstrong University of North Carolina, Sridhar Balasubramanian University of North Carolina, Prafulla Y. Agnihotri Indian Institute of Management Sirmaur
Defining Marketing and the Marketing Process
1. Marketing: Creating Customer Value and Engagement 2. Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships
9789357055215
Marketing
Company and Marketing Strategy
658.8 KOT