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	1.		Successful direct marketing methods by Stone, Bob Edition: 4th ed. Material type: Text Publication details: Illinois NTC Business Books 1988 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 STO . Place hold Save to lists Add to cart (remove)
	2.		AMA marketing toolbox selecting the right products and services by Parmerlee, David Material type: Text Publication details: USA NTC Business Books 1992 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.800285 PAR(Ref.) . Place hold Save to lists Add to cart (remove)
	3.		AMA Marketing Toolbox Identifying the right markets by Parmerlee, David Material type: Text Publication details: U.S.A. NTC Business books 1992 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.800285 PAR(Ref.) . Place hold Save to lists Add to cart (remove)
	4.		AMA Marketing Toolbox Evaluating marketing strengths and weaknesses by Parmerlee, David Material type: Text Publication details: U.S.A. NTC Business Books 1992 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.800285 PAR(Ref.) . Place hold Save to lists Add to cart (remove)
	5.	Image from Amazon.com	AMA Marketing Toolbox Preparing the marketing Plan by Parmerlee, David Material type: Text Publication details: U.S.A. NTC Business Books 1992 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 PAR . Place hold Save to lists Add to cart (remove)
	6.		AMA Marketing Toolbox Developing successful marketing strategies by parmerlee, David Material type: Text Publication details: U.S.A. NTC Business Books 1992 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.800285 PAR(Ref.) . Place hold Save to lists Add to cart (remove)
	7.		How to create and deliver winning advertising presentations Sandra Moriarty, Tom Duncan by Moriarty, Sandra Duncan, Tom Material type: Text Publication details: Illinois NTC Business Books 1991 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1(Ref). MOR . Place hold Save to lists Add to cart (remove)
	8.		Cybermarketing your interactive marketing consultant edited by Regina Brady,Esward Forrest,Richard Mizerski by Brady,Regina Forrest,Edward American marketing association Material type: Text Publication details: Illinios NTC business books 1997 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 CYB. Place hold Save to lists Add to cart (remove)
	9.		The AMA handbook for managing business to business marketing communications J.Nicholas De Bonis,Roger S. Peterson by De,Bonis,J Nicholas Peterson,Roger.S American marketing association Material type: Text Publication details: Illinois NTC business books 1997 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 BON . Place hold Save to lists Add to cart (remove)
	10.		How to develop successful new products by Patrick,Jerry Material type: Text Publication details: Lincolnwood NTC business books 1997 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.575 PAT . Place hold Save to lists Add to cart (remove)
	11.		Leveraging the corporate brand James R Gregory with Jack G Wiechmann by Gregory,James R Wiechmann,Jack G Material type: Text Publication details: Illinois NTC Business Books 1997 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 GRE . Place hold Save to lists Add to cart (remove)
	12.		Practical executive and leadership by Smith,Dayle M Material type: Text Publication details: Lincolnwood NTC Business Books 1997 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.4092 SMI . Place hold Save to lists Add to cart (remove)
	13.		Crisis marketing when bad things happen to good companies by Marconi, Joe American Marketing Association Edition: 2nd ed. Material type: Text Publication details: Illinois NTC Business Books 1997 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 MAR . Place hold Save to lists Add to cart (remove)
	14.		Sales promotion essentials the 10 basic sales promotion techniques and how to use them Don E Schultz, William A. Robinson, Lisa A Petrison by Schultz, Don E Robinson, William A. Petrison, Lisa A. Edition: 3rd ed. Material type: Text Publication details: Illinois NTC Business Books 1998 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.82 SCH . Place hold Save to lists Add to cart (remove)
	15.		Business-to-business marketing creating a community of customers Victor L. Hunter and David E. Tietyen by Hunter, Victor L Tietyen, David E Material type: Text Publication details: Illinois NTC Business Books 1997 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 HUN . Place hold Save to lists Add to cart (remove)
	16.		Business marketing management by Bingham, Frank G Material type: Text Publication details: Illinois NTC Business Books 1998 Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.8 BIN , ... Place hold Save to lists Add to cart (remove)
	17.		Creative strategy is direct marketing by Jones, Susan K Edition: 2nd ed. Material type: Text Publication details: Illinois NTC Business Books 1998 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 JON . Place hold Save to lists Add to cart (remove)
	18.		2,239 tested secrets for direct marketing success the pros tell you their time-proven secrets Denny Hatch and Don Jackson by Hatch, Denny Jackson, Don Material type: Text Publication details: Illinois NTC Business Books 1998 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 HAT . Place hold Save to lists Add to cart (remove)
	19.		Value-added public relations the secret weapon of integrated marketing Thomas L. Harris;foreword by Philip Kotler by Harris, Thomas L Material type: Text Publication details: Illinois NTC Business Books 1998 Availability: Items available for loan: International Management Institute New Delhi (3)Call number: 659.2 HAR , ... Place hold Save to lists Add to cart (remove)
	20.		Business to business direct marketing proven direct response methods to generate more leads and sales by Bly, Robert W Edition: 2nd ed. Material type: Text Publication details: Illinois NTC Business Books 1998 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 BLY . Place hold Save to lists Add to cart (remove)

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