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	21.	Research for marketing decisions by Paul E. Green, Donald S. Tull and Gerald Albaum by Green, Paul E Tull, Donald S Albaum, Gerald Edition: 5th ed. Material type: Text Publication details: New Delhi Prentice Hall 1988 Availability: Items available for loan: International Management Institute New Delhi (7)Call number: 658.83 GRE , ... Place hold Save to lists Add to cart (remove)
	22.	Marketing Research Process by Crimp, Margaret Material type: Text Publication details: New York Prentice hall 1990 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 CRI . Place hold Save to lists Add to cart (remove)
	23.	Marketing Research by David J. Luck and Ronald S. Rubin by Luck, David J Edition: 7th ed. Material type: Text Publication details: New Delhi Prentice Hall 1989 Availability: Items available for loan: International Management Institute New Delhi (3)Call number: 658.83 LUC , ... Place hold Save to lists Add to cart (remove)
	24.	Marketing research text, applications and case studies by Majumdar, Ramanuj Material type: Text Publication details: New Delhi Wiley Easter 1991 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 MAJ . Place hold Save to lists Add to cart (remove)
	25.	Forensic marketing optimizing results from marketing communiction the essential guide by Barrett, Gavin Material type: Text Publication details: London McGraw Hill Book Company 1995 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 BAR . Place hold Save to lists Add to cart (remove)
	26.	Marketing research how to strategically use and implement the latest research techniques for successful marketing by Agarwal, Sangeeta Material type: Text Publication details: Delhi Global Business Press 1994 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 AGR . Place hold Save to lists Add to cart (remove)
	27.	Basic Marketing principles and practice by Cannon, Tom Edition: 4th ed. Material type: Text Publication details: London(Strand) Cassell Publishers Ltd 1996 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 CAN . Place hold Save to lists Add to cart (remove)
	28.	Marketing research David A Aaker, V. Kumar, George S Day by Aaker, David A Kumar, V Day, George S Edition: 5th ed. Material type: Text Publication details: New York John Wiley & Sons 1995 Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.83 AAK , ... Place hold Save to lists Add to cart (remove)
	29.	Handbook of demographics for marketing & advertising new trends in the American marketplace by Lazer, William Edition: 2nd ed. Material type: Text Publication details: New York Lexington Books 1994 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 304.6'0973 LAZ(Ref.) . Place hold Save to lists Add to cart (remove)
	30.	Marketing strategies new approaches, new techniques edited by Malcolm McDonald by McDonald, Malcolm Material type: Text Publication details: Oxford Pergaman 1995 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8'02 MAR. Place hold Save to lists Add to cart (remove)
	31.	The marketing paradigm a guide for general managers by Messinger, Paul R Material type: Text Publication details: Ohio South-Western 1995 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 MES . Place hold Save to lists Add to cart (remove)
	32.	Marketing reserch for managers by Crouch, Sunny Houdolen, Mathew Edition: 2nd ed. Material type: Text Publication details: 1996 Butterworth-Heinemann 1996 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 CRO . Place hold Save to lists Add to cart (remove)
	33.	Strategic change building a high performance organization edited by Philip sadler by Sadler,Philip Material type: Text Publication details: Oxford Pergamon 1995 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 STR. Place hold Save to lists Add to cart (remove)
	34.	Essentials of marketing research by Proctor, Tony Material type: Text Publication details: London Pitman Publishing 1997 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 PRO . Place hold Save to lists Add to cart (remove)
	35.	Achieving planned innovation a proven system for creating successful new products and services by Bacon, Frank R Butler, Thomas W. Material type: Text Publication details: New York Free Press 1998 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.575 BAC . Place hold Save to lists Add to cart (remove)
	36.	Servicescapes the concept of place in contemporary markets edited by John F. Sherry by Sherry, John F. Material type: Text Publication details: Illinois NTC Business Books 1998 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 SER. Place hold Save to lists Add to cart (remove)
	37.	Do your own market research Paul N. Hague, Peter Jackson by Hague, Paul N Jackson, Peter Edition: 3rd ed. Material type: Text Publication details: London Kogan Page 1998 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 HAG . Place hold Save to lists Add to cart (remove)
	38.	Sales forecasting management by John T. Mentzer and Carol C. Bienstock by Mentzer, John T Bienstock, Carol C. Material type: Text Publication details: Thousand Oaks Sage Publications 1998 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8'18 MEN . Place hold Save to lists Add to cart (remove)
	39.	Marketing research an applied orientation by Malhotra, Naresh K Edition: 2nd ed. Material type: Text Publication details: New Jersey Prentice-Hall 1996 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 MAL . Place hold Save to lists Add to cart (remove)
	40.	The marketing research handbook a decision-oriented approach Morris E. Ruddick, Philip K. Sherwood, Robert E. Stevens by Ruddick, Morris. E Sherwood, Philip K Stevens, Robert E Material type: Text Publication details: New Jeresy Prentice-Hallinc 1983 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 RUD . Place hold Save to lists Add to cart (remove)

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Williamson Magor Library | International Management Institute New Delhi