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1.
Customer - Focused marketing by
Material type: Text Text
Publication details: England McGraw Hill 1993
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 CHA .

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2.
Customer satisfaction measurement a practica user's guide by
Material type: Text Text
Publication details: Cheltenham Stanley Thornes(publishers) ltd 1984
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 PAG .

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3.
Designing and delivering superior customer value concepts,cases and applications Art Weinstein and William C Johnson by
Material type: Text Text
Publication details: Boca Raton St Lucie Press 1999
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 WEI .

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4.
101 ways to boost customer satisfaction by
Material type: Text Text
Publication details: New Delhi Kogan page 1997
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 FOS .

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5.
Service quality research perspectives Benjamin Schneider, Susan S. White by
Material type: Text Text
Publication details: Thousand Oaks Sage publications 2004
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 SCH .

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6.
Handbook for measuring customer satisfaction and loyalty Nigel Hill & Jim Alexander by
Material type: Text Text
Publication details: New Delhi Infinity books 2003
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 HIL .

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7.
Relationship marketing concepts, theories and cases by
Material type: Text Text
Publication details: New Delhi PHI learning pvt ltd 2011
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 BIS .

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8.
The ultimate question 2.0 how net promoter companies thrive in a customer-Driven world Fred Reichheld with Rob Markey by
Material type: Text Text
Publication details: Boston Harvard Business Review Press 2011
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 REI .

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9.
Unhappy customer stock exchange Find out why it is difficult to achieve your sales and profit targets. Understand how you are wasting 70% of your marketing resources. Discover what is creating havoc with your bottomline and brand equity. by
Material type: Text Text
Publication details: New Delhi Merx Equity Printers 2002
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8343 NAR .

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10.
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Word-of-mouth marketing by
Material type: Text Text
Publication details: New York John Wiley & Sons Inc 1994
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 WIL .

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11.
Creating customer -driven quality by
Material type: Text Text
Publication details: New Delhi Excel books 2000
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 SIN .

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Williamson Magor Library | International Management Institute New Delhi