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1.
Think like your customer a winning strategy to manimize sales by understanding how and why customers buy by
Material type: Text Text
Publication details: New Delhi Tata McGraw Hill education pvt ltd 2005
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 STI .

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2.
The hidden wealth of customers realizing the untapped value of your most important asset by
Material type: Text Text
Publication details: Boston Harvard Business Review Press 2012
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 LEE .

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Word-of-mouth marketing by
Material type: Text Text
Publication details: New York John Wiley & Sons Inc 1994
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 WIL .

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Williamson Magor Library | International Management Institute New Delhi