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1.
Marketing myths that are killing business the cure for death wish marketing Kevin J Clancy, Robert S. Shulman by
Material type: Text Text
Publication details: New York McGraw-Hill 1994
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 CLA .

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2.
Simulated test marketing technology for launching successful new products Kevin J. Clancy, Robert S Shulman, Marianne M. Wolf by
Material type: Text Text
Publication details: New York Lexington Books 1994
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.800205 CLA .

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Williamson Magor Library | International Management Institute New Delhi