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	41.	Experiential marketing a practical guide to interactive brand experiences by Smilansky, Shaz Material type: Text Publication details: New Delhi Kogan page 2009 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 SMI . Place hold Save to lists Add to cart (remove)
	42.	The handbook of field marketing a complete guide to understanding and outsourcing face-to-face direct marketing Alison Williams & Roddy Mullin by Williams, Alison Mullin, Roddy Material type: Text Publication details: London Kogan page 2008 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 WIL . Place hold Save to lists Add to cart (remove)
	43.	Fashion brands branding style from Armani to Zara by Tungate, Mark Edition: 2nd ed. Material type: Text Publication details: New Delhi Kogan page India 2009 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 TUN . Place hold Save to lists Add to cart (remove)
	44.	On land one billion minds insights on branding in India by Sridhar, Ramanujam Material type: Text Publication details: Madras Productivity and Quality Publishing pvt ltd 2006 Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.827 SRI , ... Place hold Save to lists Add to cart (remove)
	45.	Darwings brands adapting for success by Halve, Anand Material type: Text Publication details: New Delhi Sage 2012 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 HAL . Place hold Save to lists Add to cart (remove)
	46.	Strategic international marketing an advanced perspecting edited by T.C Melewar and Suraksha Gupta by Melewar, T. C Gupta, Suraksha Material type: Text Publication details: Hampshire Palgrave Macmillan 2012 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.848 STR. Place hold Save to lists Add to cart (remove)
	47.	The professional's guide to business development how to win business in professional services by Newton, Stephen Material type: Text Publication details: London Kogan page 2013 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.409 NEW . Place hold Save to lists Add to cart (remove)
	48.	The better mousetrap Brand invention in media democracy by Pont, Simon Material type: Text Publication details: New elhi Kogan page 2013 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 PON . Place hold Save to lists Add to cart (remove)
	49.	The Science and Art of Branding Giep Franzen and Sandra Moriarty by Franzen, Giep Moriarty, Sandra Material type: Text Publication details: New Delhi Segment Books [M E Sharpe;New York ] 2009 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 FRA . Place hold Save to lists Add to cart (remove)
	50.	Neuromarketing a peep into customers' minds J.K. Sharma...[et al] by Sharma, J.K Material type: Text Publication details: New delhi PHI Learning Pvt ltd 2010 Availability: Items available for loan: International Management Institute New Delhi (3)Call number: 658.8343 NEU, ... Place hold Save to lists Add to cart (remove)
	51.	Branding in competitive market place Rajat K Baisya by Baisya, Rajat K Material type: Text Publication details: New Delhi Sage 2013 Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.827 BAI , ... Place hold Save to lists Add to cart (remove)
	52.	Consumer-Brand relationships theory and practice edited by Susan Fournier, Michael Breazeale, and Mare Fetscherin by Fournier, Susan Breazeale, Michael Fetscherin, Mare Material type: Text Publication details: London Routledge 2012 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8343 CON. Place hold Save to lists Add to cart (remove)
	53.	Professional services Marketing how the best firms build premier brands, Thriving lead generation engines, and cultures of business development success by Mike Schultz, John E. Doerr, Lee W. Frederiksen by Schultz, Mike Doerr, John E. Frederiksen, Lee W. Edition: 2nd ed. Material type: Text Publication details: New Jersey John wiley & Sons Inc 2009 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 SCH . Place hold Save to lists Add to cart (remove)
	54.	Brand media strategy integrated communications planning in the digital era by Young, Antony Material type: Text Publication details: New York Palgrave Macmillan 2010 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 YOU . Place hold Save to lists Add to cart (remove)
	55.	Digital branding a complete Step-by-Step guide to strategy, Tactics and Measurement by Rowles, Daniel Material type: Text Publication details: London Kogan Page 2014 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 ROW . Place hold Save to lists Add to cart (remove)
	56.	Managing the future edited by Kamal Singh by Singh, Kamal Material type: Text Publication details: New Delhi AIMA and Excel books 2006 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.4 MAN. Place hold Save to lists Add to cart (remove)
	57.	Contemporary marketing the changing face of marketing in 21st century by Panda, Tapan K Material type: Text Publication details: Hyderabad ICFAI University press 2006 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 PAN . Place hold Save to lists Add to cart (remove)
	58.	The Brand challenge adapting branding to sectorial imperatives edited by Kartikeya Kompella by Kompella, Kartikeya Material type: Text Publication details: London Kogan Page 2015 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 BRA. Place hold Save to lists Add to cart (remove)
	59.	The Definitive book of branding edited by Kartikeya Kompella by Kompella, Kartikeya Material type: Text Publication details: New Delhi Sage Reponse 2014 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 DEF. Place hold Save to lists Add to cart (remove)
	60.	Brand psychology consumer perspective, corporate reputations by Gabay, Jonathan Material type: Text Publication details: London Kogan Page 2015 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827019 GAB . Place hold Save to lists Add to cart (remove)

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Williamson Magor Library | International Management Institute New Delhi