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	41.	Everything you always suspect was true about advertising by Forrester, Martyn Material type: Text Publication details: Glassgow Roger Houghton 1987 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 FOR . Place hold Save to lists Add to cart (remove)
	42.	Advertising today by Jefkins, Frank Edition: 3rd ed. Material type: Text Publication details: London International Text Book Company 1984 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 JEF . Place hold Save to lists Add to cart (remove)
	43.	Advertising creativity by Marra, James L Material type: Text Publication details: New Jersey Prentice Hall 1991 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 MAR . Place hold Save to lists Add to cart (remove)
	44.	Advertising Management Concept and cases by Mohan, Manendra Material type: Text Publication details: New Delhi Tata McGraw Hill 1989 Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 659.1 MOH , ... Place hold Save to lists Add to cart (remove)
	45.	Ogilvy on advertising by Ogilvy, David Material type: Text Publication details: New York Vintage Books 1985 Availability: Items available for loan: International Management Institute New Delhi (3)Call number: 659.1 OGI , ... Place hold Save to lists Add to cart (remove)
	46.	Marketing Toolkit by Robinsons, Nick Material type: Text Publication details: New Delhi Viva Books 1993 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 ROB . Place hold Save to lists Add to cart (remove)
	47.	A handbook of advertising techniques by Harrison, Tony Material type: Text Publication details: London Kogan Page 1987 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1028 HAR . Place hold Save to lists Add to cart (remove)
	48.	Advertising that works How to create a winning advertising program for your company by Fearon, Robert Material type: Text Publication details: New Delhi Capital Books 1992 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.113 FEA . Place hold Save to lists Add to cart (remove)
	49.	Write great ads a step-by-step approach by Erica Levy Klein by Klein, Erica Levy Material type: Text Publication details: New York John Wiley and Sons 1990 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.132 KIE . Place hold Save to lists Add to cart (remove)
	50.	Creative strategy in advertising A. Jerome Jewler by Jewler, A. Jerome Edition: 3rd ed. Material type: Text Publication details: California Wadsworth Publishing Company 1985 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1322 JEW . Place hold Save to lists Add to cart (remove)
	51.	The complete spokesperson A workbook for managers who meet the media by Bartram, Peter Material type: Text Publication details: London Kogan 1991 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.14 BAR . Place hold Save to lists Add to cart (remove)
	52.	The effective use of advertising media a practical handbook by Davis, Martyn P Edition: 4th ed. Material type: Text Publication details: London Century Business 1992 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.14 DAV . Place hold Save to lists Add to cart (remove)
	53.	Cases in Advertising and communication management by Stephen A. Greyser and Robert J. Kopp by Greyser, Stephen A Edition: 3rd ed. Material type: Text Publication details: New Jersey Prentice Hall 1972 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.17 GRE(Ref.) . Place hold Save to lists Add to cart (remove)
	54.	Forensic marketing optimizing results from marketing communiction the essential guide by Barrett, Gavin Material type: Text Publication details: London McGraw Hill Book Company 1995 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 BAR . Place hold Save to lists Add to cart (remove)
	55.	The advertising advantage by Harvard Business School Material type: Text Publication details: Massachusetts Harvard Business School Press 1991 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 THE(Ref).. Place hold Save to lists Add to cart (remove)
	56.	Advertising management by David A. Anker and John G. Myers by Aaker, David A Myers, John G. Edition: 2nd ed. Material type: Text Publication details: New Delhi Prentice-Hall of India 1983 Availability: Items available for loan: International Management Institute New Delhi (3)Call number: 659.1 AAK , ... Place hold Save to lists Add to cart (remove)
	57.	Positioning the battle for your mind Al Ries and Jack Trout by Ries, Al Troute, Jack Edition: Ist rev. ed. Material type: Text Publication details: New York McGraw Hill Book Co 1986 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.1 RIE . Place hold Save to lists Add to cart (remove)
	58.	Direct marketing rules of thumb 1,000 practical and profitable ideas to help you improve response, save money and increase efficiency in your direct program by Bodian, Nat G Material type: Text Publication details: New York McGraw-Hill 1995 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 BOD . Place hold Save to lists Add to cart (remove)
	59.	The advertising handbook by Brierley, Sean Material type: Text Publication details: London Routledge 1995 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.10202 BRI(Ref). . Place hold Save to lists Add to cart (remove)
	60.	Marketing on the Internet Multimedia strategies for the world wide web Jill H Ellsworth, Mathew V Ellsworth by Ellsworth, Jill H Ellsworth, Mathew V Material type: Text Publication details: New York John Wiley 1995 Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.872 ELL , ... Place hold Save to lists Add to cart (remove)

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Williamson Magor Library | International Management Institute New Delhi