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302.
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303.
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304.
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305.
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306.
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Marketing research information for decision making by
Material type: Text; Format:
print
; Nature of contents:
Publication details: New York Harper & Row 1979
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.83 COX .
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307.
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308.
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Marketing management: text and cases by
Edition: 3rd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi: Taxmann Publications (P.) Ltd., 2022
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 PAN.
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309.
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Managing customer value : one step at a time by
Edition: 2nd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Singapore: World Scientific Publishing Co. Pvt.. Ltd., 2023
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.812 SOM.
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310.
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Marketing strategy & management by
Edition: 1st ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London: Sage Publications, c2023
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8012 PHI.
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311.
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Strategic marketing planning : a step-by-step approach by
Edition: 2nd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Oxon: Routledge, c2024
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 ALS.
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312.
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Marketing : a relationship perspective by
Edition: 2nd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London: World Scientific Publishing Co. Inc., 2024
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 HOL.
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313.
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Project marketing : a practical approach by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York: Routledge, c2023
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.804 PHA.
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314.
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315.
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316.
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Marketing today by
Edition: 4th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York: Harcourt Brace Jovanovich, Publishers 1985
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 MEN.
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317.
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Managing marketing : text, cases, and readings by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York: The Free Press, 1984
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.8 BON, ...
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