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	21.	Branding - A key marketing tool edited by John M. Murphy by Murphy, John M., ed. Material type: Text Publication details: London Macmillan 1987 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 MUR. Place hold Save to lists Add to cart (remove)
	22.	Defending your brand against imitation consumer behaviour, marketing strategies and legal issues by Zickhowsky, Judith Lyme Material type: Text Publication details: Westport Quorum Books 1995 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8'27 ZAI . Place hold Save to lists Add to cart (remove)
	23.	Markets for consumer products in India S. L. Rao and I. Natarajan by Rao, S. L Natarajan, I. Material type: Text Publication details: Delhi Global Business Press 1994 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 339.41 RAO . Place hold Save to lists Add to cart (remove)
	24.	A business week guide the quality imperative The editors of business week by Business Week Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York McGraw-Hill, Inc Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.562 THE. Place hold Save to lists Add to cart (remove)
	25.	How to achieve zero-defect marketing by Magrath, Allan J Material type: Text Publication details: New York American Management Association 1993 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 MAG . Place hold Save to lists Add to cart (remove)
	26.	Primary commodities market development and outlook by International Monetary Fund International Monetary Fun - Commodities divison Material type: Text Publication details: Washington IMF 1988 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 382.4 IMF . Place hold Save to lists Add to cart (remove)
	27.	Simulated test marketing technology for launching successful new products Kevin J. Clancy, Robert S Shulman, Marianne M. Wolf by Clancy, Kevin J Shulman, Robert S Wolf, Marianne M Material type: Text Publication details: New York Lexington Books 1994 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.800205 CLA . Place hold Save to lists Add to cart (remove)
	28.	Proceedings of the NATO advanced research workshop cleaner technologies and cleaner products for sustainable development held in Budapest,Hungary,sept 12-15,1994 by Cleaner tech. and cleaner prods. for sustainable development Freeman,Harry.M Puskas,Zsuzsa Olbina,Rada Material type: Text Publication details: Berlin Spinger 1995 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 338.927 CLE . Place hold Save to lists Add to cart (remove)
	29.	How to develop successful new products by Patrick,Jerry Material type: Text Publication details: Lincolnwood NTC business books 1997 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.575 PAT . Place hold Save to lists Add to cart (remove)
	30.	Leveraging the corporate brand James R Gregory with Jack G Wiechmann by Gregory,James R Wiechmann,Jack G Material type: Text Publication details: Illinois NTC Business Books 1997 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 GRE . Place hold Save to lists Add to cart (remove)
	31.	Driving brand value using marketing to manage profitable stakeholder relationships by Tom Duncan,Sandra Moriarty by Duncan,Tom Moriarty,Sandra Material type: Text Publication details: New York McGraw-Hill 1997 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 DUN . Place hold Save to lists Add to cart (remove)
	32.	Achieving planned innovation a proven system for creating successful new products and services by Bacon, Frank R Butler, Thomas W. Material type: Text Publication details: New York Free Press 1998 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.575 BAC . Place hold Save to lists Add to cart (remove)
	33.	FAO year book trade commerce by Food and Agriculture Organization of the United Nations by F.A.O. Material type: Text Publication details: Rome Food and Agricluture Organization 1995 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 382.41 FAO (R). Place hold Save to lists Add to cart (remove)
	34.	How to create profitable new products-from mission to market by Gruenwald, George Material type: Text Publication details: Chicago NTC Business Books 1997 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.5'75 GRU . Place hold Save to lists Add to cart (remove)
	35.	Strategic brand management building, measuring, and managing brand equity by Keller, Kevin Lane Material type: Text Publication details: New Jersey Prentice-Hall 1998 Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.827 KEL , ... Place hold Save to lists Add to cart (remove)
	36.	Invented Here maximizing your organizations internal growth and profitability Bart Victor, Andrew C. Boynton by Victor, Bart Boynton, Andrew C Material type: Text Publication details: Boston Harvard business school press 1998 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.406 VIC . Place hold Save to lists Add to cart (remove)
	37.	India The Dairy revolution;the impact of dairy development in India and the World Bank's contribution Wilfred Candler, Nalini Kumar by Candler, Wilfred Kumar, Nalini World Bank Material type: Text Publication details: Washington The World Bank 1998 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 338.1770954 CAN(Ref.) . Place hold Save to lists Add to cart (remove)
	38.	FAO year book trade food and agriculture organization of the United nations by Food and Agriculture organization of the United Nations [FAO] Material type: Text Publication details: Rome FAO 1998 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 382.41 FAO. Place hold Save to lists Add to cart (remove)
	39.	The 22 immutable laws of branding how to build a product or service into a world-class brand Al Ries,Laura Ries by Ries, Al Ries, Laura Material type: Text Publication details: New York Harper Collins Publishers 1998 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 RIE . Place hold Save to lists Add to cart (remove)
	40.	The race by Eliyahu M Goldratt and Robert E Fox by Goldratt, Eliyahu M Fox, Robert E Material type: Text Publication details: Massachussetts North River Press 1986 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.787 GOL . Place hold Save to lists Add to cart (remove)

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Williamson Magor Library | International Management Institute New Delhi