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	21.	Consumer behaviour and the arts a marketing perspective edited by Franc?ois Colbert and Alain D'Astous by Colbert, Franc?ois Astous, Alain d Material type: Text Publication details: Oxon Routledge 2022 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 CON. Place hold Save to lists Add to cart (remove)
	22.	Destination marketing essentials by Pike, Steven Edition: 3rd ed. Material type: Text Publication details: New York Routledge 2021 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.9191 PIK . Place hold Save to lists Add to cart (remove)
	23.	The New marketing how to win in the digital age by Cheryl Burgess and Mark Burgess foreword by Jonah Berger by Burgess, Cheryl Burgess, Mark Material type: Text Publication details: New Delhi Sage 2020 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 BUR . Place hold Save to lists Add to cart (remove)
	24.	International luxury brand strategy by Lu, Pierre Xiao Material type: Text Publication details: New York Routledge 2022 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 LUP . Place hold Save to lists Add to cart (remove)
	25.	Sensory marketing an introduction by Hulten, Bertil Material type: Text Publication details: New Delhi Sage 2020 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 HUL . Place hold Save to lists Add to cart (remove)
	26.	Iconic innovations 75 business tales to help you find the next big thing by Lury, Giles Material type: Text Publication details: Mumbai Jaico 2019 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 LUR . Place hold Save to lists Add to cart (remove)
	27.	Event marketing how to successfully promote events, festivals, conventions, and expositions by Preston, C. A Edition: 2nd ed. Material type: Text Publication details: New Delhi Wiley 2012 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.456 PRE . Place hold Save to lists Add to cart (remove)
	28.	The New competition What theory Z didn't tell you about- marketing by Philip Kotler, Liam Fahey and S. Jatusripitak by Kotler, Philip Liam Fahey Jatusripitak, S. Material type: Text Publication details: New Jersey PHI 1985 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 382.0952 KOT` . Place hold Save to lists Add to cart (remove)
	29.	Marketing communications Theory & practice by Kumar, Niraj Edition: 2nd ed. Material type: Text Publication details: Mumbai Himalaya Publishing House 2001 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 KUM . Place hold Save to lists Add to cart (remove)
	30.	Video marketing Create engaging video campaigns to drive brand growth and sales by Mowat, Jon Edition: 2nd ed. Material type: Text Publication details: New Delhi Kogan Page 2021 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 MOW . Place hold Save to lists Add to cart (remove)
	31.	Services marketing People, Technolgy, Strategy by Jochen Wirtz and Christopher Lovelock by Wirtz, Jochen Lovelock, Christopher Edition: 9th ed. Material type: Text Publication details: London World Scientific Publishing Co Inc 2022 Availability: Items available for loan: International Management Institute New Delhi (4)Call number: 658.8 WIR , ... Place hold Save to lists Add to cart (remove)
	32.	The Digital marketing planner your step by step guide by Hanlon, Annmarie Material type: Text Publication details: New Delhi Sage 2022 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 HAN . Place hold Save to lists Add to cart (remove)
	33.	Consumer behaviour applications in marketing Robert East...[et al.] by East, Robert Edition: 4th ed. Material type: Text Publication details: New Delhi Sage Publications India Pvt Ltd 2022 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 CON. Place hold Save to lists Add to cart (remove)
	34.	Digital marketing strategic planning & integration by Hanlon, Annmarie Edition: 2nd ed. Material type: Text Publication details: New Delhi Sage Publications India Pvt Ltd 2022 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.87202854678 HAN . Place hold Save to lists Add to cart (remove)
	35.	Global marketing & advertising understanding cultural paradoxes by Mooij, Marieke De Edition: 6th ed. Material type: Text Publication details: New Delhi Sage Publications India Pvt Ltd 2022 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 MOO . Place hold Save to lists Add to cart (remove)
	36.	Creating a successful digital presence objectives, strategies and tactics Gordon Fletcher & Noel Adolphus by Fletcher, Gordon Adolphus, Noel Material type: Text Publication details: Oxon Routledge 2022 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.202854678 FLE . Place hold Save to lists Add to cart (remove)
	37.	Winning at new products by Cooper, Robert G Material type: Text Publication details: Canada Gage Educational Publishing Co 1987 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.575 COO . Place hold Save to lists Add to cart (remove)
	38.	Advertising, promotion, and other aspects of integrated marketing communications by J. Craig Andrews and Terence A. Shimp by Andrews, J. Craig Shimp, Terence A. Edition: 10th ed. Material type: Text Publication details: Delhi Cengage Learning India Pvt Ltd 2018 Availability: Items available for loan: International Management Institute New Delhi (5)Call number: 658.802 AND , ... Place hold Save to lists Add to cart (remove)
	39.	Social media marketing for business scaling an integrated social media strategy across your organization by Jenkins, Andrew Material type: Text Publication details: New Delhi Kogan Page 2022 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 JEN . Place hold Save to lists Add to cart (remove)
	40.	The Wall street journal on marketing by Ronald Alsop and Bill Abrams by Alsop, Ronald Abrams, Bill Material type: Text Publication details: New Delhi Universal Book Stall 1986 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 ALS . Place hold Save to lists Add to cart (remove)

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