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161.
Strategic marketing management planning , implementation and control Richard M.S Wilson and Colin Gilligan by
Edition: 2nd ed.  
Material type: Text Text
Publication details: New Delhi Viva books pvt ltd 1999
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 WIL .

162.
Marketing management text and cases by
Material type: Text Text
Publication details: New Delhi Excel Books 2004
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 JAY .

163.
Marketing management analysis, planning, implementation and control by
Edition: 8th ed.  
Material type: Text Text
Publication details: New Jersey Prentice Hall 1994
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 KOT .

164.
Trout on strategy capturing mindshare conquering markets by
Material type: Text Text
Publication details: New Delhi Tata mcgraw-Hill publishing company ltd 2004
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.4012 TRO .

165.
ICFAI case studies in marketing ICFAI centre for management research by
Material type: Text Text
Publication details: Hyderabad ICFAI 2004
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 ICF-V-3.

166.
Marketing management Philip Kotler, Kevin Lane Keller by
Edition: 12th ed.  
Material type: Text Text
Publication details: New Delhi Prentice Hall of India 2005
Availability: Items available for loan: International Management Institute New Delhi (3)Call number: 658.802 KOT , ...

167.
Marketing management Philip Kotler, Kevin Lane Keller by
Edition: 12th ed.  
Material type: Text Text
Publication details: New Delhi Prentice Hall of India pvt ltd 2006
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.802 KOT , ...

168.
Marketing management ICFAI Centre for Management Research by
Material type: Text Text
Publication details: Hyderabad ICFAI Centre for Management Research 2004
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 MAR.

169.
Marketing management workbook ICFAI Centre for Management Research by
Material type: Text Text
Publication details: Hyderabad ICFAI Cente for Management Research 2004
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 MAR(WB).

170.
Marketing your business a guide to developing a strategic marketing plan by
Material type: Text Text
Publication details: New Delhi Atlantic Publishers & Distributors 2003
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 NYK .

171.
International marketing analysis and strategy Sak Onkvisit and John J Shaw by
Edition: 4th ed.  
Material type: Text Text
Publication details: New York Routledge 2004
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.84 ONK , ...

172.
Marketing management A strategic decision-making approach John W Mullins...[et al.] by
Edition: 5th ed.  
Material type: Text Text
Publication details: Boston McGraw-Hill/Irwin 2005
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 MAR.

173.
Global and transnational business strategy and management George Stonehouse...[et al] by
Edition: 2nd ed.  
Material type: Text Text
Publication details: England John wiley & sons ltd 2004
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.4012 GLO.

174.
Management is marketing channels by
Material type: Text Text
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.872 BOW .

175.
Marketing and financial management new economy new interfaces david Waltersand Michael Halliday by
Material type: Text Text
Publication details: Hounmill Palgrave Macmillan 2005
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.802 WAL .

176.
Basic Marketing a global managerial approach William D. Perreautt and E.Jerome McCarrthy by
Edition: 15th ed.  
Material type: Text Text
Publication details: New Delhi Tata McGraw-Hill 2005
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 PER .

177.
Global marketing strategies Jean-Pierre Jeannet, H David Hennessey by
Edition: 6th ed.  
Material type: Text Text
Publication details: New Delhi Biztantra 2005
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.84 JEA , ...

178.
Cases in global marketing strategies by
Edition: 6th ed.  
Material type: Text Text
Publication details: New Delhi Biztantra 2005
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.84 JEA(Ref.) .

179.
Business marketing management a strategic view of industrial and organizational markets Michael D Hutt, Thomas W Speh by
Edition: 8th ed.  
Material type: Text Text
Publication details: Australia Thomson/South-Westrn 2004
Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.8 HUT , ...

180.
Marketing revolution the radical new approach to transforming the business, the brand and the bottom line Paul Gamble...[et al] by
Material type: Text Text
Publication details: London Kogan Page 2006
Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 MAR.

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