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	101.	Innovation, product development and commercialization case studies and key practices for market leadership by Rafinejad, Dariush Material type: Text Publication details: Florida J Ross publishing 2007 Availability: Not available: International Management Institute New Delhi: Checked out (1). Place hold Save to lists Add to cart (remove)
	102.	Differentiate or die survival in our era of killer competition Jack Trout, with Steve Rivkin by Trout, Jack Rivkin, Steve Edition: 2nd ed. Material type: Text Publication details: Chennai Westland Ltd 2008 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 TRO . Place hold Save to lists Add to cart (remove)
	103.	Product strategy and management Michael Baker and Susan Hart by Baker, Michael Hart, Susan Edition: 2nd ed. Material type: Text Publication details: New Delhi Pearson Education 2003 Availability: Items available for loan: International Management Institute New Delhi (7)Call number: 658.56 BAK , ... Not available: International Management Institute New Delhi: Checked out (1). Place hold Save to lists Add to cart (remove)
	104.	Eating the big fish how challenger brands can compete against brand leaders by Morgan, Adam Edition: 2nd ed. Material type: Text Publication details: New Jersey Jon Wiley & sons inc 2009 Availability: Not available: International Management Institute New Delhi: Checked out (1). Place hold Save to lists Add to cart (remove)
	105.	The innovator's toolkit 50+ techniques for predictable and sustainable organic growth David Silverstein, Philip Samuel, Neil Decarlo by Silverstein, David Samuel, Philip DeCarlo, Neil Material type: Text Publication details: New Jersey John Wiley & Sons inc 2009 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.4063 SIL . Place hold Save to lists Add to cart (remove)
	106.	Primal branding create zealots for your brand, your company and the future by Hanlon, Patrick Material type: Text Publication details: New York Free Press 2006 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 HAN . Place hold Save to lists Add to cart (remove)
	107.	Strategic management of technology and innovation by Burgelman, Robert A Christensen, Clayton M Wheelwright, Steven C Edition: 5th ed. Material type: Text Publication details: Boston Mcgraw Hill 2009 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.514 BUR . Place hold Save to lists Add to cart (remove)
	108.	The cult of luxury brand; inside asia love affair with luxury by Radha Chadha and Paul Husband by Chadha, Radha Husband, Paul Material type: Text Publication details: London Nicholas Brealey 2006 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.827 CHA . Place hold Save to lists Add to cart (remove)
	109.	Strategic management Robert A Burgelman, Clayton M. Christensen, Steven C. Wheelwright by Burgelman, Robert A Christensen, Clayton M Wheelwright, Steven C Edition: 4th ed. Material type: Text Publication details: New Delhi Tata Mcgraw-Hill education pvt ltd 2009 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.514 BUR . Place hold Save to lists Add to cart (remove)
	110.	Product design techniques in reverse engineering and new product development Kevin Otto, Kristin Wood by Otto, Kevin Wood, Kristin L Material type: Text Publication details: New Delhi Dorling Kindersley (India) pvt ltd 2001 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.5752 OTT . Place hold Save to lists Add to cart (remove)
	111.	The next big thing spotting and forecasting consumer for profit by Higham, William Material type: Text Publication details: New Delhi Kogan page 2009 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8342 HIG . Place hold Save to lists Add to cart (remove)
	112.	How to succeed at retail winning case studies and strategies for retailers and brands Keith Lincoln and Lars Thomasen by Lincoln, Keith Thomassen, Lars Material type: Text Publication details: New Delhi Kogan Page India Pvt ltd 2010 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.87 LIN . Place hold Save to lists Add to cart (remove)
	113.	Seizing the white space business model innovation for growth and renewal by Johnson, Mark W Material type: Text Publication details: Boston Harvard Business Press 2010 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.4063 JOH . Place hold Save to lists Add to cart (remove)
	114.	Strategic brand management for B2B markets a road map for organizational transformation by Sarin, Sharad Material type: Text Publication details: New Delhi Response Books (Sage) 2010 Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 658.827 SAR , ... Place hold Save to lists Add to cart (remove)
	115.	Intecos-Cier's market forecasts and indicators projections 2010-2020; scanning the emerging market of India; size, structure, segmentation a multiclient study designed and directed by S.R Mohnot by Mohnot, S.R Edition: 4th version ed. Material type: Text Publication details: New Delhi Centre for Industrial & Economic Research 2009 Availability: Items available for loan: International Management Institute New Delhi (2)Call number: 338.470954 INT(Ref.), ... Place hold Save to lists Add to cart (remove)
	116.	DRAFTFCB+ULKA Brand building advertising concepts and cases (Case Book II) M G Parameswaran, Kinjal Medh by parameswaran, M G Medh, Kinjal Material type: Text Publication details: New Delhi Tata Mcgraw Hill education pvt ltd 2011 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 659.10954 PAR . Place hold Save to lists Add to cart (remove)
	117.	The discipline of market leaders choose your customers, narrow your focus, dominate your market by Treacy, Michael Wiersema, Fred Material type: Text Publication details: New York Basic Books 1997 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 658.8 TRE . Place hold Save to lists Add to cart (remove)
	118.	Strategic brand management building, measuring and managing brand equity by keller, kevin Lane Edition: 3rd ed. Material type: Text Publication details: New Delhi Dorling Kindersley (India) pvt ltd 2008 Availability: Items available for loan: International Management Institute New Delhi (7)Call number: 658.827 KEL , ... Place hold Save to lists Add to cart (remove)
	119.	India inside the emerging innovation challenge to the west Nirmalya Kumar, Phanish Puranam by Kumar, Nirmalya Puranam, Phanish Material type: Text Publication details: Boston Harvard Business Review press 2012 Availability: Items available for loan: International Management Institute New Delhi (1)Call number: 338.0640954 KUM . Place hold Save to lists Add to cart (remove)
	120.	Harvard business review on brand management by Harvard Business Review Material type: Text Publication details: Boston Harvard Business School Publishing 1994 Availability: Not available: International Management Institute New Delhi: Checked out (1). Place hold Save to lists Add to cart (remove)

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Williamson Magor Library | International Management Institute New Delhi