DAGMAR defining advertising goals for measured advertising results by Solomon Dutka

By: Contributor(s): Material type: TextTextPublication details: Illinois NTC Business Books 1995Edition: 2nd ed. Description: xii, : 129p. Subject(s): DDC classification:
  • 659.11 DUT 
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Book Book International Management Institute New Delhi 659.11 DUT  (Browse shelf(Opens below)) Available 9591
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Original edition by Russell Colley 

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