DAGMAR defining advertising goals for measured advertising results
Dutka, Solomon
DAGMAR defining advertising goals for measured advertising results by Solomon Dutka - 2nd ed. - Illinois NTC Business Books 1995 - xii, : 129p.
Original edition by Russell Colley
659.11 DUT
DAGMAR defining advertising goals for measured advertising results by Solomon Dutka - 2nd ed. - Illinois NTC Business Books 1995 - xii, : 129p.
Original edition by Russell Colley
659.11 DUT