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DAGMAR defining advertising goals for measured advertising results by Solomon Dutka

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Material type: Text

TextPublication details: Illinois NTC Business Books 1995Edition: 2nd ed. Description: xii, : 129p. Subject(s):

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	International Management Institute New Delhi	659.11 DUT (Browse shelf(Opens below))	Available	9591

Original edition by Russell Colley

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