Marketing research David A. Aaker, George S. Day

By: Contributor(s): Material type: TextTextPublication details: New York John Wiley 1980Edition: 4th ed. Description: xiv, : 739p. : 23cm. Subject(s): DDC classification:
  • 658.83 AAK 
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Item type Current library Call number Status Barcode
Book Book International Management Institute New Delhi 658.83 AAK  (Browse shelf(Opens below)) Available 3867

Includes bibliographical references 

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Williamson Magor Library | International Management Institute New Delhi