Marketing research
Aaker, David A.
Marketing research David A. Aaker, George S. Day - 4th ed. - New York John Wiley 1980 - xiv, : 739p. : 23cm.
Includes bibliographical references
658.83 AAK
Marketing research David A. Aaker, George S. Day - 4th ed. - New York John Wiley 1980 - xiv, : 739p. : 23cm.
Includes bibliographical references
658.83 AAK