Strategic brand management New approaches to creating and evaluating brand equity

By: Material type: TextTextPublication details: London Global Business Press 1994Description: 230p. : 25cm. Subject(s): DDC classification:
  • 658.827 KAP 
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Item type Current library Call number Status Barcode
Book Book International Management Institute New Delhi 658.827 KAP  (Browse shelf(Opens below)) Available 4872
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Includes bibliographical references and index 

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Williamson Magor Library | International Management Institute New Delhi