Strategic brand management (Record no. 3154)

MARC details
000 -LEADER
fixed length control field 00815aam a2200205 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241204213433.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241204b1994 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency IMI, New Delhi
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 KAP 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kapferer, Jean-Noel
245 ## - TITLE STATEMENT
Title Strategic brand management
Remainder of title New approaches to creating and evaluating brand equity
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Global Business Press
Date of publication, distribution, etc. 1994
300 ## - PHYSICAL DESCRIPTION
Extent 230p. : 25cm. 
500 ## - GENERAL NOTE
General note Includes bibliographical references and index 
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Brand management
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Marketing
920 ## -
-- 3153
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a Strategic brand management : New approaches to creating and evaluating brand equity 
960 ## - PHYSICAL LOCATION (RLIN)
Physical location, PLOC (RLIN) London: Global Business Press, 1994. 
969 ## -
-- Books 
909 ## -
-- 4872 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category4872ShelfC RESTRICTED_DOC    N'
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Koha item type
        International Management Institute New Delhi International Management Institute New Delhi 25/11/1996   658.827 KAP  4872 Book

Williamson Magor Library | International Management Institute New Delhi