E-marketing in digital age : text and cases

By:

Sople, Vinod V

Material type: Text

TextPublication details: Delhi: Himal Impressions; c2014.Description: xxviii, 342pISBN:

9789351192428

Subject(s):

DDC classification:

658.872 SOP

Summary: About the Book: E-Marketing In Digital Age: Text and Cases: 2nd Edition This book is designed for the students of MBA, PGDM, DBM, MMS, MMM, pursuing marketing management as their major in their Post Graduate (Masters) Degree Programme in Business Management. This book provides a strategic framework for E-Marketing management, leading to competitive advantage for a business enterprise. E-Marketing is also called as Online Marketing, Internet Marketing, Virtual Marketing or Web Marketing etc. Internet has brought many unique benefits to marketing. Content Role of Internet Marketing on Internet Consumer Behavior Product Decisions Pricing Decisions Advertisement and Promotion Marketing Research Marketing Strategy E-Retailing B2B Networks and E-commerce Hubs Search Engine Marketing Mobile Marketing Blogging: A Marketing Tool Customer Relationship Management E-Marketing and Globalization

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	IMI Delhi	658.872 SOP (Browse shelf(Opens below))	Available	G7826

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Previous	658.872 KUM Marketing in the digital age	658.872 MAL The start-up founder's guide to digital marketing	658.872 MIC The Zappos experience: 5 principles to inspire, engage, and wow	658.872 SOP E-marketing in digital age : text and cases	658.872 ZAH Social media marketing : A strategic approach	658.913321 KER Project management for bankers	659.1 BUN Adevertising	Next

Includes index.

About the Book: E-Marketing In Digital Age: Text and Cases: 2nd Edition This book is designed for the students of MBA, PGDM, DBM, MMS, MMM, pursuing marketing management as their major in their Post Graduate (Masters) Degree Programme in Business Management. This book provides a strategic framework for E-Marketing management, leading to competitive advantage for a business enterprise. E-Marketing is also called as Online Marketing, Internet Marketing, Virtual Marketing or Web Marketing etc. Internet has brought many unique benefits to marketing. Content Role of Internet Marketing on Internet Consumer Behavior Product Decisions Pricing Decisions Advertisement and Promotion Marketing Research Marketing Strategy E-Retailing B2B Networks and E-commerce Hubs Search Engine Marketing Mobile Marketing Blogging: A Marketing Tool Customer Relationship Management E-Marketing and Globalization

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