Includes index.

About the Book: E-Marketing In Digital Age: Text and Cases: 2nd Edition This book is designed for the students of MBA, PGDM, DBM, MMS, MMM, pursuing marketing management as their major in their Post Graduate (Masters) Degree Programme in Business Management. This book provides a strategic framework for E-Marketing management, leading to competitive advantage for a business enterprise. E-Marketing is also called as Online Marketing, Internet Marketing, Virtual Marketing or Web Marketing etc. Internet has brought many unique benefits to marketing. Content Role of Internet Marketing on Internet Consumer Behavior Product Decisions Pricing Decisions Advertisement and Promotion Marketing Research Marketing Strategy E-Retailing B2B Networks and E-commerce Hubs Search Engine Marketing Mobile Marketing Blogging: A Marketing Tool Customer Relationship Management E-Marketing and Globalization