Fundamentals of digital marketing

By:

Bhatia, Puneet Singh

Material type: Text

TextPublication details: Noida, Uttar Pradesh, India: Pearson India Education Services Pvt Ltd; c2019.Edition: 2nd edDescription: xxii, 479pISBN:

9789353435141

Subject(s):

DDC classification:

658.872 BHA

Summary: The book introduces the fundamental principles of digital marketing and explains various digital channels used by businesses to attract, engage, and retain customers. It covers emerging trends, tools, and performance measurement techniques.

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	IMI Delhi	658.872 BHA (Browse shelf(Opens below))	Available	G7823

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Includes bibliographical references and index

The book introduces the fundamental principles of digital marketing and explains various digital channels used by businesses to attract, engage, and retain customers. It covers emerging trends, tools, and performance measurement techniques.

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