Fundamentals of digital marketing (Record no. 30970)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00874nam a2200217 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260622b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789353435141 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 BHA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bhatia, Puneet Singh |
| 245 ## - TITLE STATEMENT | |
| Title | Fundamentals of digital marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Noida, Uttar Pradesh, India: |
| Name of publisher, distributor, etc. | Pearson India Education Services Pvt Ltd; |
| Date of publication, distribution, etc. | c2019. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 479p. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The book introduces the fundamental principles of digital marketing and explains various digital channels used by businesses to attract, engage, and retain customers. It covers emerging trends, tools, and performance measurement techniques. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Digital marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Social media |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Digital strategy |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Suppress in OPAC | No |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | IMI Delhi | IMI Delhi | 09/06/2026 | 658.872 BHA | G7823 | 22/06/2026 | 22/06/2026 | Book |