Internet marketing : Integrating online & offline strategies in a digital environment

By:

Zahay, Debra

Contributor(s):

Roberts, Mary Lou

Material type: Text

TextPublication details: Noida (U.P): Cengage; c2018. Edition: 4th edDescription: xi, 562pISBN:

9789355734570

Subject(s):

DDC classification:

658.872 ZAH

Summary: This book explains how organizations use the internet and digital technologies to develop marketing strategies, build customer relationships, and enhance business performance. It covers online consumer behavior, digital channels, and marketing analytics.

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	IMI Delhi	658.84 ZAH (Browse shelf(Opens below))	Available	G7811

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Previous	658.835 HIL Organizational buying behaviour	658.835 MCB The marketing edge: key to profit and growth	658.84 RAP Max-e-marketing in the net future: the seven imperatives for outsmarting the competition in the net economy	658.84 ZAH Internet marketing : Integrating online & offline strategies in a digital environment	658.848 BAA International marketing	658.848 CZI International marketing	658.848 CZI International marketing	Next

Includes bibliographical references and index.

This book explains how organizations use the internet and digital technologies to develop marketing strategies, build customer relationships, and enhance business performance. It covers online consumer behavior, digital channels, and marketing analytics.

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