Internet marketing : Integrating online & offline strategies in a digital environment
Zahay, Debra
Internet marketing : Integrating online & offline strategies in a digital environment - 4th ed. - Noida (U.P): Cengage; c2018. - xi, 562p.
Includes bibliographical references and index.
This book explains how organizations use the internet and digital technologies to develop marketing strategies, build customer relationships, and enhance business performance. It covers online consumer behavior, digital channels, and marketing analytics.
9789355734570
Internet marketing
social media marketing
658.872 ZAH
Internet marketing : Integrating online & offline strategies in a digital environment - 4th ed. - Noida (U.P): Cengage; c2018. - xi, 562p.
Includes bibliographical references and index.
This book explains how organizations use the internet and digital technologies to develop marketing strategies, build customer relationships, and enhance business performance. It covers online consumer behavior, digital channels, and marketing analytics.
9789355734570
Internet marketing
social media marketing
658.872 ZAH