Social media marketing

By:

Jaiswal, Arvind

Material type: Text

TextPublication details: New Delhi: Ishwar Books; c2025.Description: vi, 288pISBN:

9789386777256

Subject(s):

DDC classification:

658.872 JAI

Summary: Arvind Jaiswal’s Social Media Marketing outlines Web 2.0 frameworks for business students. It covers aligning SMART objectives with audience personas, navigating platform dynamics (B2B vs. B2C), balancing organic and paid content, and using data analytics to track conversion-driven metrics.

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	IMI Delhi	658.872 JAI (Browse shelf(Opens below))	Available	22387

Includes bibliographical references and index.

Arvind Jaiswal’s Social Media Marketing outlines Web 2.0 frameworks for business students. It covers aligning SMART objectives with audience personas, navigating platform dynamics (B2B vs. B2C), balancing organic and paid content, and using data analytics to track conversion-driven metrics.

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