Social media marketing (Record no. 30800)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00904nam a2200217 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260514b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789386777256 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 JAI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jaiswal, Arvind |
| 245 ## - TITLE STATEMENT | |
| Title | Social media marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | Ishwar Books; |
| Date of publication, distribution, etc. | c2025. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vi, 288p. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Arvind Jaiswal’s Social Media Marketing outlines Web 2.0 frameworks for business students. It covers aligning SMART objectives with audience personas, navigating platform dynamics (B2B vs. B2C), balancing organic and paid content, and using data analytics to track conversion-driven metrics. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Digital marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Social media marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Online advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet-based promotion and branding |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Suppress in OPAC | No |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | IMI Delhi | IMI Delhi | 16/04/2026 | 658.872 JAI | 22387 | 14/05/2026 | 14/05/2026 | Book |