AI marketing: how AI is transforming marketing and business growth

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Material type: Text

TextPublication details: Boca Raton FL: CRC Press; c2026.Description: xviii, 182pISBN:

9781041038047

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DDC classification:

658.872 AIM

Summary: This book explores the dynamic intersection of artificial intelligence (AI) technologies and marketing practices, offering a comprehensive guide to how AI is reshaping the way businesses connect with customers, optimize strategies, and drive sustainable growth. It presents an in-depth analysis of the latest AI applications in marketing, from personalized customer experiences to data-driven decision-making, predictive analytics, and intelligent automation.

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	IMI Delhi	658.872 AIM (Browse shelf(Opens below))	Available	22268

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Previous	658.87 CHA Retail marketing in the modern age	658.87 KOT Redefining retail: 10 guiding principles for a post-digital world	658.8700941 POT The urban retailing system : location, cognition, and behaviour	658.872 AIM AI marketing: how AI is transforming marketing and business growth	658.872 ARY Digital marketing	658.872 BAB Digital marketing	658.872 BHA Fundamentals of digital marketing	Next

Includes index

This book explores the dynamic intersection of artificial intelligence (AI) technologies and marketing practices, offering a comprehensive guide to how AI is reshaping the way businesses connect with customers, optimize strategies, and drive sustainable growth. It presents an in-depth analysis of the latest AI applications in marketing, from personalized customer experiences to data-driven decision-making, predictive analytics, and intelligent automation.

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