AI marketing: how AI is transforming marketing and business growth
AI marketing: how AI is transforming marketing and business growth
- Boca Raton FL: CRC Press; c2026.
- xviii, 182p.
Includes index
This book explores the dynamic intersection of artificial intelligence (AI) technologies and marketing practices, offering a comprehensive guide to how AI is reshaping the way businesses connect with customers, optimize strategies, and drive sustainable growth. It presents an in-depth analysis of the latest AI applications in marketing, from personalized customer experiences to data-driven decision-making, predictive analytics, and intelligent automation.
9781041038047
Marketing
Digital applications
658.872 AIM
Includes index
This book explores the dynamic intersection of artificial intelligence (AI) technologies and marketing practices, offering a comprehensive guide to how AI is reshaping the way businesses connect with customers, optimize strategies, and drive sustainable growth. It presents an in-depth analysis of the latest AI applications in marketing, from personalized customer experiences to data-driven decision-making, predictive analytics, and intelligent automation.
9781041038047
Marketing
Digital applications
658.872 AIM