How To Catch The Big Idea: the strategies of the top-creatives

By:

Langwost, Ralf

Material type: Text

TextPublication details: Germany: IdeaManagement; c2004.Description: 294pISBN:

9783895782381

DDC classification:

658.314

Summary: For all those involved in the creative process, this book provides a practical workflow structure and powerful tips for coming up with great communication ideas. Starting with the first meeting with the client proceeding on through briefing, gathering information, strategic writing of the benefits, finding the idea, describing and rating it, and finally producing the idea and making sure that it is well protected. This book shows the reader how to optimize his/her own thought process and working method - effectively, clearly and independently.

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	IMI Delhi	658.314 LAN (Browse shelf(Opens below))	Available	G7702

Budhiraja Collection

For all those involved in the creative process, this book provides a practical workflow structure and powerful tips for coming up with great communication ideas. Starting with the first meeting with the client proceeding on through briefing, gathering information, strategic writing of the benefits, finding the idea, describing and rating it, and finally producing the idea and making sure that it is well protected. This book shows the reader how to optimize his/her own thought process and working method - effectively, clearly and independently.

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