How To Catch The Big Idea: (Record no. 30655)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01003nam a2200169 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 251220b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783895782381 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.314 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Langwost, Ralf |
| 245 ## - TITLE STATEMENT | |
| Title | How To Catch The Big Idea: |
| Remainder of title | the strategies of the top-creatives |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Germany: |
| Name of publisher, distributor, etc. | IdeaManagement; |
| Date of publication, distribution, etc. | c2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 294p. |
| 500 ## - GENERAL NOTE | |
| General note | Budhiraja Collection |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | For all those involved in the creative process, this book provides a practical workflow structure and powerful tips for coming up with great communication ideas. Starting with the first meeting with the client proceeding on through briefing, gathering information, strategic writing of the benefits, finding the idea, describing and rating it, and finally producing the idea and making sure that it is well protected. This book shows the reader how to optimize his/her own thought process and working method - effectively, clearly and independently. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Suppress in OPAC | No |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | IMI Delhi | IMI Delhi | 18/12/2025 | 658.314 LAN | G7702 | 20/12/2025 | 20/12/2025 | Book |