Max-e-marketing in the net future: the seven imperatives for outsmarting the competition in the net economy

By:

Rapp, Stan

Contributor(s):

Martin, Chuck [Author]

Material type: Text

TextPublication details: New York: McGraw-Hill; c2001.Description: xix, 251pISBN:

9780071364720

Subject(s):

DDC classification:

658.84

Summary: Max-E-Marketing is one approach to achieving profits that combines the Internet with one-to-one marketing techniques. The book describes proven techniques for using Internet technology to more effectively target, acquire and maintain long-term relationships with valued customers.

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	IMI Delhi	658.84 RAP (Browse shelf(Opens below))	Available	G7685

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Previous	658.8342 YIL Applied marketing analytics using R	658.835 HIL Organizational buying behaviour	658.835 MCB The marketing edge: key to profit and growth	658.84 RAP Max-e-marketing in the net future: the seven imperatives for outsmarting the competition in the net economy	658.84 ZAH Internet marketing : Integrating online & offline strategies in a digital environment	658.848 BAA International marketing	658.848 CZI International marketing	Next

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Max-E-Marketing is one approach to achieving profits that combines the Internet with one-to-one marketing techniques. The book describes proven techniques for using Internet technology to more effectively target, acquire and maintain long-term relationships with valued customers.

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