Max-e-marketing in the net future: (Record no. 30643)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00921nam a2200217 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 251219b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071364720 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rapp, Stan |
| 245 ## - TITLE STATEMENT | |
| Title | Max-e-marketing in the net future: |
| Remainder of title | the seven imperatives for outsmarting the competition in the net economy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | McGraw-Hill; |
| Date of publication, distribution, etc. | c2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 251p. |
| 500 ## - GENERAL NOTE | |
| General note | Budhiraja Collection |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Max-E-Marketing is one approach to achieving profits that combines the Internet with one-to-one marketing techniques. The book describes proven techniques for using Internet technology to more effectively target, acquire and maintain long-term relationships with valued customers. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business enterprises |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Computer networks |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Martin, Chuck |
| Relator term | Author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Suppress in OPAC | No |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | IMI Delhi | IMI Delhi | 17/12/2025 | 658.84 RAP | G7685 | 19/12/2025 | 19/12/2025 | Book |