Principles of Marketing

By:

Kotler, Philip...[et al.]

Contributor(s):

Material type: Text

TextPublication details: India: Pearson, c2023.Edition: 19th edDescription: xxiv, 736pISBN:

9789357055215

Subject(s):

DDC classification:

658.8 KOT

Summary: Philip Kotler, Northwestern University, Gary Armstrong University of North Carolina, Sridhar Balasubramanian University of North Carolina, Prafulla Y. Agnihotri Indian Institute of Management Sirmaur Defining Marketing and the Marketing Process 1. Marketing: Creating Customer Value and Engagement 2. Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships

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Holdings
Item type	Current library	Call number	Status	Barcode
Reference	IMI Delhi	658.8 KOT (Browse shelf(Opens below))	Available	22165
Reference	IMI Delhi	658.8 KOT (Browse shelf(Opens below))	Available	22166

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Previous		No cover image available			No cover image available	No cover image available	No cover image available	Next
Previous	658.8 KAN Service management and marketing principles : competing in the service economy	658.8 KEN Marketing in small businesses	658.8 KOT Principles of Marketing	658.8 KOT Principles of Marketing	658.8 LEV The marketing imagination	658.8 LEV(Ref.) Levitt on marketing	658.8 LOV Marketing challenges : cases and exercises	Next

Included bibliography and Indexes

Philip Kotler, Northwestern University, Gary Armstrong University of North Carolina, Sridhar Balasubramanian University of North Carolina, Prafulla Y. Agnihotri Indian Institute of Management Sirmaur
Defining Marketing and the Marketing Process
1. Marketing: Creating Customer Value and Engagement 2. Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships

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