The Practical marketer : your ultimate guide to consumer product marketing
Material type:
- 9788119792160
- 658.802 BAJ BAJ
Item type | Current library | Call number | Status | Date due | Barcode | |
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International Management Institute New Delhi General stacks | 658.802 BAJ (Browse shelf(Opens below)) | Checked out | 04/09/2025 | 22120 |
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While we all enjoy catchy ads, only a few are aware of how ico nic ads are made. With over two decades of experience in sales and marketing, and having been a part of all aspects of brand building-from advertising and promotions to innovations and packaging-Saurabh Bajaj provides great insights into how marketing shapes brands and businesses.
The Practical Marketer serves as an excellent guide to consumer product marketing for those who want to understand what works and what doesn't in a highly competitive market.
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