The Practical marketer : your ultimate guide to consumer product marketing
Bajaj, Saurabh
The Practical marketer : your ultimate guide to consumer product marketing - Mumbai: Jaico Publishing House, 2024. - xiii, 265 p.
While we all enjoy catchy ads, only a few are aware of how ico nic ads are made. With over two decades of experience in sales and marketing, and having been a part of all aspects of brand building-from advertising and promotions to innovations and packaging-Saurabh Bajaj provides great insights into how marketing shapes brands and businesses.
The Practical Marketer serves as an excellent guide to consumer product marketing for those who want to understand what works and what doesn't in a highly competitive market.
9788119792160
Product-marketing
Brand building
Advertising and promotions
Innovations and packaging
658.802 BAJ / BAJ
The Practical marketer : your ultimate guide to consumer product marketing - Mumbai: Jaico Publishing House, 2024. - xiii, 265 p.
While we all enjoy catchy ads, only a few are aware of how ico nic ads are made. With over two decades of experience in sales and marketing, and having been a part of all aspects of brand building-from advertising and promotions to innovations and packaging-Saurabh Bajaj provides great insights into how marketing shapes brands and businesses.
The Practical Marketer serves as an excellent guide to consumer product marketing for those who want to understand what works and what doesn't in a highly competitive market.
9788119792160
Product-marketing
Brand building
Advertising and promotions
Innovations and packaging
658.802 BAJ / BAJ