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Nawabs, nudes, noodles : India through 50 years of advertising

By: Material type: TextTextPublication details: New Delhi: Macmillan Publishing India Pvt. Ltd., 2017.Description: xv, 301 pISBN:
  • 9789386215130
Subject(s): DDC classification:
  • 659.10954 PAR PAR
Summary: The bestselling NAWABS, NUDES, NOODLES now in paperback! ‘Affable and engaging’ Hindustan Times ‘[An] enjoyable, nostalgic ride’ Free Press Journal ‘Without this book, nearly five decades of advertising in India might have been lost to posterity’ Outlook Business This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last fifty years.
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Item type Current library Call number Status Date due Barcode
Book Book International Management Institute New Delhi General stacks 659.10954 PAR (Browse shelf(Opens below)) Checked out 04/09/2025 22119

Includes index.

The bestselling NAWABS, NUDES, NOODLES now in paperback!

‘Affable and engaging’ Hindustan Times

‘[An] enjoyable, nostalgic ride’ Free Press Journal

‘Without this book, nearly five decades of advertising in India might have been lost to posterity’ Outlook Business
This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last fifty years.

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