Promotion : analysis, creativity, and strategy
Material type:
TextPublication details: Boston; PWS-KENT Publishing Company, 1989Edition: 2nd edDescription: xxvi, 581pSubject(s): DDC classification: - 658.82 DOM DOM
| Item type | Current library | Call number | Status | Barcode | |
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International Management Institute New Delhi | 658.82 DOM (Browse shelf(Opens below)) | Available | 3204 |
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| 658.8120285574 ADV(Ref.) Advanced database marketing innovative methodologies and applications for managing customer relationships | 658.816 SCH Pricing strategies : harvesting product value | 658.818 DAV Practical sales forecasting | 658.82 DOM Promotion : analysis, creativity, and strategy | 658.82 GOV Promotional management | 658.82 PHI Fashion sales promotion : the selling behind the selling | 658.827 ARN(Ref.) The handbook of brand management |
Includes bibliographical references and index.
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