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Readings and cases in marketing management

Contributor(s): Material type: TextTextSeries: The Irwin series in marketingPublication details: Homewood: Publisher Richard d Irwin; c1987.Description: xv, 443pISBN:
  • 9780256031614
Subject(s): DDC classification:
  • 658.8 BUR
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Williamson Magor Library | International Management Institute New Delhi