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Readings and cases in marketing management

Readings and cases in marketing management - Homewood: Publisher Richard d Irwin; c1987. - xv, 443p. - The Irwin series in marketing .

Includes bibliographies and indexes.

ISBN: 9780256031614

LCCN: 86082585

Subjects--Topical Terms:
Marketing
Management
Case studies

Dewey Class. No.: 658.8 BUR

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