Marketing effectiveness :Insights from accounting and finance

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Material type: Text

TextPublication details: Boston: Allyn and Bacon, Inc: c1984.Description: xvii, 542pISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	International Management Institute New Delhi	658.8 SHA (Browse shelf(Opens below))	Available	1144

Previous					No cover image available	No cover image available		Next
Previous	658.8 PEP The one to one fieldbook : the complete toolkit for implementing a 1 to 1 marketing program/	658.8 PER Perspectives in marketing, innovation and strategy /	658.8 PET Marketing management : knowledge and skills text, analysis, cases, plans	658.8 SHA Marketing effectiveness :Insights from accounting and finance	658.8 SMI Great answers to tough marketing questions	658.8 SMI(Ref.) Marketing communicatin an integrated approach	658.8 SOL Strategic international marketing : strategy development and implementation	Next

Includes bibliographical references and index.

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