Normal view MARC view ISBD view

Marketing effectiveness :Insights from accounting and finance

Shapiro, Stanley J

Marketing effectiveness :Insights from accounting and finance - Boston: Allyn and Bacon, Inc: c1984. - xvii, 542p.

Includes bibliographical references and index.

ISBN: 0205079946

Subjects--Topical Terms:
Marketing--Management
Marketing Management-Addresses, essays, lectures

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)