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Principles of marketing

By: Material type: TextTextPublication details: New Delhi: Sultan Chand & Sons., 2023.Edition: 5th edDescription: xvi, 411pISBN:
  • 9789391820695
Subject(s): DDC classification:
  • 658.8 GUP GUP
Summary: Full coverage of the prescribed syllabus Systematic arrangement of topics and analytical presentation. Learning objectives in the beginning of each chapter to provide a bird's eye-view of the contents. Extensive use of Tables and diagrams to illustrate the text Examples from Indian industry Reader friendly format and simple language Summary at the end of each chapter for quick-revision before the examination. Test questions culled from B Com (Hons.) examinations of Delhi University. Principles of Marketing has been especially designed and written for the new syllabus of paper CH 34 (Principles of Marketing) for the B Com (Hons) semester III course of Delhi University.
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Item type Current library Call number Status Barcode
Book Book International Management Institute New Delhi General stacks 658.8 GUP (Browse shelf(Opens below)) Available 22051

Includes index & case studies.

According to minimum uniform syllabus for B.Com. Prescribed by National Education Policy-2020.

Full coverage of the prescribed syllabus Systematic arrangement of topics and analytical presentation. Learning objectives in the beginning of each chapter to provide a bird's eye-view of the contents. Extensive use of Tables and diagrams to illustrate the text Examples from Indian industry Reader friendly format and simple language Summary at the end of each chapter for quick-revision before the examination. Test questions culled from B Com (Hons.) examinations of Delhi University. Principles of Marketing has been especially designed and written for the new syllabus of paper CH 34 (Principles of Marketing) for the B Com (Hons) semester III course of Delhi University.

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