Principles of marketing (Record no. 30366)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01310nam a2200217 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250223b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789391820695 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 GUP |
| Item number | GUP |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gupta, C.B. |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | Sultan Chand & Sons., |
| Date of publication, distribution, etc. | 2023. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 411p. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index & case studies. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Full coverage of the prescribed syllabus Systematic arrangement of topics and analytical presentation. Learning objectives in the beginning of each chapter to provide a bird's eye-view of the contents. Extensive use of Tables and diagrams to illustrate the text Examples from Indian industry Reader friendly format and simple language Summary at the end of each chapter for quick-revision before the examination. Test questions culled from B Com (Hons.) examinations of Delhi University. Principles of Marketing has been especially designed and written for the new syllabus of paper CH 34 (Principles of Marketing) for the B Com (Hons) semester III course of Delhi University. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Cases-marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | According to minimum uniform syllabus for B.Com. Prescribed by National Education Policy-2020. |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | International Management Institute New Delhi | International Management Institute New Delhi | General stacks | 29/01/2025 | 658.8 GUP | 22051 | 23/02/2025 | 23/02/2025 | Book |